eShop – recognized as the best board game of 2023 in Lithuania! This is a clever board game for the whole family where you’ll manage your own online store, fulfill customer orders, and compete for the title of the richest business owner. Can you defeat your competitors and create the most profitable e-commerce business?

Why choose “eShop”?

Business strategy + family entertainment – learn business principles while playing Suitable for the whole family – from 8 years old; a game lasts about 45 minutes Deep but not complicated – easy to learn, interesting to master Develops strategic thinking – plan, optimize, compete Original gift – for friends interested in business or e-commerce

How to play?

Game objective

Collect the most money over 4 rounds by managing your e-store, fulfilling orders, and creating profitable product category collections.

Setup

• Each player receives a player board (their “eShop”) with 3 product categories
• All 60 product tokens (5 colors of 12 each) are placed in the bag
• Order cards are laid out in the center of the table by colors and values
• Player tokens are placed on the rounds board
• Each player receives 5 star tokens

Gameplay

The game takes place over 4 rounds. Each round consists of 2 phases:

Rounds 1–3:

PHASE 1 – Collecting Products

• Draw products – draw 1–3 product tokens from the bag and place them in your “eShop” rows
• Fill the store – arrange products from left to right
• Pay penalties – for a product in the wrong category, pay 20 €
• Complete the phase – when your “eShop” is full, proceed to phase 2

PHASE 2 – Fulfilling Orders

On your turn you can:

• Fulfill orders – spend the required number of products and take the order card and money
• Remove products in three ways:
  • Replace a category token (removing 1 product)
  • Remove unsuitable products along with suitable ones (equally)
  • Pay 20 € for each removed product

Stars – by collecting 2 identical symbols in orders, you get a star that allows you to fulfill orders of that color by spending 1 product less!

Collections – by collecting 3 or more orders of one color, you form a collection that is worth double at the end of the game!

Round 4 – Buying Competitors’ Orders

PHASE 1 – players are ranked by lowest savings
PHASE 2 – buy competitors’ orders for the price indicated in the red box

Cannot buy collection cards Purchased cards are turned sideways and can no longer be bought back You can skip your turn if you don’t want to buy

End of game

Count:

• The number of active stars (50 € each)
• Order card values:
  • Collections (3+ cards) – green value (double)
  • Single cards (1–2) – red value
• Remaining savings

The richest player wins!

What’s in the box?

• 4 player boards (“eShop”)
• 60 product tokens (5 colors of 12 each)
• 50 order cards (5 colors of 10 each)
• 20 category tokens (5 colors of 4 each)
• 20 star tokens (5 colors of 4 each)
• 30 money tokens (10×10 €, 10×20 €, 10×50 €)
• 4 player tokens
• 1 rounds board with marker
• 1 cloth bag
• Game rules

Who is it for?

• Families with older children (from 8 years old)
• People interested in business and e-commerce
• Board game enthusiasts who enjoy strategy and planning
• Game nights with friends and game clubs
• Educational projects about business

Technical information

• Number of players: 2–4
• Age: 8+
• Game duration: ~45 minutes
• Game type: strategic, economic, family
• Complexity: medium

Author: Nerijus Gečas
Artist: Greta Zokaitytė